Dave Weiner’s way of supporting CIHM has proven invaluable. His Chicago-based marketing firm Marketing Support Incorporated (MSI) has been a behind-the-scenes creative partner of the Center for over the past two years. Dedicating his team’s whip smart talent, strategic thinking and never-ending supply of ideas, Dave hopes it’s a way to connect CIHM’s research and mission to the world.
“You have something with profound impact here,” says Dave of CIHM’s research. “It’s on the cutting-edge and it can really offer help to people. If our MSI team can be a part of the greater effort to build awareness, that’s right where we need to be.”
For over the past two years, Dave and his 100 plus team at MSI have been donating their time, talent and resources to CIHM. However to understand Dave’s interest in CIHM, you have to know a little bit more about him. Aside from spending the last 50 years building MSI into one of the country’s consistently top-ranked marketing and advertising firms, Dave’s also spent years studying and learning about human behavior and psychology, including writing four books on the topic.
“I remember meeting with Richie many years ago while writing my first book,” recalls Dave. “He’s always been willing to help out and answer questions. From there, I became involved with him, Ned Kalin and the UW-Madison’s HealthEmotions Research Institute. And when I received a note from Richie that he had established the Center for Investigating Healthy Minds, I realized that now I could perhaps help him.”
“We’ve been so grateful for Dave’s generosity,” says Richie. “We simply could not do the things we’re doing right now if it were not for his support. He gives our team the resources and opportunity to think big.”
Communications director Mel Charbonneau has worked with MSI on nearly a daily basis for the past two years. “They have become like colleagues,” she says “It’s amazing how we can bring them an idea and they can help us make it reality. And, they are just great people who truly understand the importance of our work – they keep that in the forefront of all the projects we work on together.”
It also seems that CIHM isn’t the only beneficiary in the partnership. Dave has recognized how working on CIHM projects has also impacted his team. “Everyone who’s been touched by CIHM has changed a little bit. Something just happens. Perhaps its just knowing they are contributing to something bigger than themselves.”
To learn more about Dave and Marketing Support Incorporated, visit www.msinet.com














